D&AD: The Copy Book by D&AD

D&AD: The Copy Book



Download D&AD: The Copy Book

D&AD: The Copy Book D&AD ebook
Publisher: Taschen America, LLC
Format: pdf
Page: 368
ISBN: 9783836528320


I looked at YCN awards and D&AD awards. Three kinds Agnello Dias, Co-Founder and Chairman, Taproot India, In Book winner. I ended up picking a brief from D&AD, which was for The Copy Book and the client was D&AD itself. It was a copy-based campaign, which I found very scary and challenging. On the judging process, visit Nick's blog. A good place to sample David Abbott's work is The Copy Book, published by D&AD. Here, 32 copywriters talk about their craft and they show examples of their best work. For wider reflections on D&AD visit John's blog. As it's my blog, I think I'll make this all about me. Winning a 'pencil' - a reference to winning at the D&AD Awards is a big high for creative folks - be it in pure design or advertising. My fellow jurors (Nick Asbury, Fiona Set in cleverly weighted white type that emphasised chosen phrases, the sharp copy was printed directly on to a black bottle: The wine you're about to enjoy should not exist. But if you buy a second, I'd highly recommend the exquisite new edition of D&AD's The Copy Book. On our six tables, there were 70-odd entries including books, bottles, posters, mailers, annual reports, leaflets, cards, websites, three bikinis and a pair of vibrators.





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